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YP Holdings
YP Holdings LLC is the parent company for YP LLC. Its products include printed telephone directories, yp.com and YP app. YP offers a wide range of marketing solutions from building online presence to promoting local and national businesses through local search, display ads and direct marketing. On July 31, 2012, YP was included in PaidContent50's list of "the world's most successful digital media companies" based on 2011 digital ad revenue.〔(paidContent50: The world’s most successful digital media companies, PaidContent.org, July 31, 2012. )〕
The company was formed on April 4, 2012 preceding a formal announcement that AT&T would sell off a 53% stake in its directory operations to Cerberus Capital Management.
It is responsible for the publication yp.com, YP app, the Gas Guru app, and more than 1,300 printed directories, published under the YP The Real Yellow Pages name. It is headquartered in Tucker, GA.
==History==
YP Holdings LLC, as a parent company, was founded in 2012 to take over the directory and online advertising businesses that were operated in the AT&T Advertising Solutions and AT&T Interactive divisions of AT&T. The directory business previously operated by Ad Solutions has had several incarnations.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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